Your online”brand” is critical because it distinguishes you from all of your opponents by defining your online presence. It’s multifaceted as it lets your products or services stand out and be seen so consumers can identify and choose your product. Your”Brand” should convey the appearance, taste, feeling, quality and sound of what you are providing.
Brands aren’t just for big companies with massive advertising and marketing campaigns, they are equally important for anyone with an online presence no matter how small, if they want to grow and expand. Having your personal brand invites many opportunities you otherwise would have missed.
Start by identifying your client base or audience
Identify the age and sex of your potential clients? What do they do, the entertainment, sports and relaxation they enjoy? Where do they shop and what places and foods do they prefer to eat in? Are they homeowners, what is their employment status? Are they single, in a relationship, do they have pets. What are their values?
You also need to know how they will see your Products or Services
How do you want the world to observe your brand, products or services? What message do you want your brand to communicate? Why is your brand different or unique? Is anybody else offering the same product or service? Are there any other brands similar and how to capitalize on their success?
You need to decide on what you would like to resonate or the impression you exactly what to give. Consistently, the first impression that is gleaned by a client or customer is the one which lasts. It has to convey trustworthiness, likeability, sincerity, competence and a strong quality and value.
How is it that people think and what effect is there when they hear your brand name? What are the goals of your name?
Select all the media platforms that you want to use to spread your brand and message such as sites, Facebook, YouTube, Twitter, Podcasts and other websites. Consider partnering up with other websites to share each other’s audiences there are 4.5 billion potential clients on the internet so clients are not the problem, bringing them is.
According to a professional branding agency, for those who own a quality, value product or service that people want and a well thought out brand that is promoted properly, you have the recipe for success, so over time, your brand will grow a community.
The top brands are simple and immediately recognizable, such as an apple for Apple Computers, the scallop shell of Shell petrol, the dove of Dove Soap. Sometimes the best brands or logos can be simple but elegantly scripted like how Virgin is written in the British Billionaire, Richard Brampton’s companies Virgin Airline which is instantly recognised globally as a quality company, this provides your brand a crisp refreshing representation. The wrong, awkward, untidy or dull brand mark will give a first impression of being unreliable, cheap or untrustworthy and this can be very hard to rectify or change.